BMW i. Carbon iPad Application

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  • Project: BMW i. Carbon iPad Application
  • Date: August 2011 - September 2011
  • Client: BMW Group
  • Contractor: BMW Group
  • Partner: yellow design, cologne (Concept and Design)

This application for BMW’s new BMW i. brand was built to feature the various aspects and benefits of carbon fiber in car manufacturing.
We wanted to weigh, examine, load and stress the material – so we had to zoom, shift, pull and drag the carbon fiber over the screen to proof its rigidity and durability.

Our conclusion: “Apple, please consider housing your next tablet in something other than aluminum!”

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